Posted by & filed under Part 4: Marketing Management.

Description:  Three years ago, Apple wasn’t in the mobile phone business at all. Now, it’s rolling out the fourth generation of its game-changing iPhone. WSJ’s Walt Mossberg reviews the iPhone 4, which he says has a number of cool new features as well as a “big downside.”

Source: – video report
Date: 06/22/2010


Questions for discussion:

  • Summarize the improvements to the iPhone that are in this latest version?
  • Do you think it represents good value for the price?
  • What price do you think customers would be willing to pay for monthly data-plans at AT&T?
  • Is the target customer mostly a consumer or business client?
  • What other features would you like to see in your version of an ideal smartphone?

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