Description:  A New Yorker runs a lucrative business fixing broken iPhones for about half of what Apple charges.

Source: CNNMoney.com – video report

Date: 07/08/2010

Link: http://money.cnn.com/video/news/2010/07/07/n_broken_iphone_fixer.cnnmoney/

Questions for discussion:

• Why do you think these iPhone customers risk using the services of the ‘doctor’ rather than traditional Apple repair services?
• What does this story tell you about the way to entrepreneurial success?
• How successful would this enterprise be if the cost of repair or replacement was lower?