Posted by & filed under Part 4: Marketing Management.

Description:  Better Place CEO Shai Agassi’s bet on electric cars involves swappable batteries but questions remain whether he can pull it off.

Source: – video report
Date: 07/08/2010


Questions for discussion: 

  • Do you think this pricing model will work?
  • Who do you think would be the target customer most interested in this sort of arrangement? Why?
  • Why might some customers not be interested in this sort of pricing?
  • Are there some places in the world where this sort of model would be more attractive to customers?

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