Description: Better Place CEO Shai Agassi’s bet on electric cars involves swappable batteries but questions remain whether he can pull it off.
Source: CNNMoney.com – video report
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Date: 07/08/2010
Link: http://money.cnn.com/video/technology/2010/07/08/f_bg_better_place_agassi.fortune/
Questions for discussion:ÂÂ
- Do you think this pricing model will work?
- Who do you think would be the target customer most interested in this sort of arrangement? Why?
- Why might some customers not be interested in this sort of pricing?
- Are there some places in the world where this sort of model would be more attractive to customers?
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