Posted by & filed under Part 4: Marketing Management.

Description: Deciding to buy a smart phone is the easy part. With dozens of models on the market — add one more after Motorola’s Droid X went on sale Thursday — picking your perfect phone requires hours of research on countless details.


Date: 07/16/2010

Questions for discussion:

  • What are the main selling features for each phone?
  • Do you think the marketplace is crowded with too many choices for buyers or that there is room for more competitors?
  • Why are the sales of these products tied to 2 and 3 years service plans?
  • Could they be successfully sold without phone service carriers affiliation?
  • Are there other affiliates that could co-market these devices?

Leave a Reply