Description:Ã‚Â Brett Arends, WSJ’s ROI columnist, tells colleague Adam Najberg that those $200 designer shades you’re wearing may be just like the $20 ones you buy at a Lens Crafter store.
Source:Ã‚Â Marketwatch.com Ã¢â‚¬â€œ video report
Questions for discussion:Ã‚Â
- Do you think customers are aware that one firm dominates the supply as much as it does and thereby controls the market price?
- Why have other retailers not capitalized on this overpriced market condition and offered lower priced product?
- Do you think price is the most important factor for customers who are shopping for sunglasses?
- What other factors would influence their buying decision?