Description: Brett Arends, WSJ’s ROI columnist, tells colleague Adam Najberg that those $200 designer shades you’re wearing may be just like the $20 ones you buy at a Lens Crafter store.
Source: Marketwatch.com – video report
Date: 07/21/2010
Questions for discussion:ÂÂ
- Do you think customers are aware that one firm dominates the supply as much as it does and thereby controls the market price?
- Why have other retailers not capitalized on this overpriced market condition and offered lower priced product?
- Do you think price is the most important factor for customers who are shopping for sunglasses?
- What other factors would influence their buying decision?
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