Posted by & filed under Part 4: Marketing Management.

Description:  While the government touts the ‘comeback stories’ of GM and Chrysler, some say it’s too early to celebrate.

Source: – video report

Date: 07/30/2010


Questions for discussion: 

  • Do you think these results are reason enough to celebrate the recovery in the US auto industry?
  • What lessons do you think were learned by these firms and industry employees?
  • What recommendations would you send to the auto industry in order to avoid a repetition of the collapse?

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