Description: It’s not yet clear what Burger King’s new owner, the Brazilian-backed private equity firm 3G Capital, has in mind for the troubled No. 2 fast-food chain. But a total strategic revamp is in order.
Source: CNNMoney.com
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Date: 09/03/2010
Link: http://money.cnn.com/2010/09/03/news/companies/burger_king_buyout.fortune/index.htm
Questions for discussion:ÂÂ
- Summarize the reasons given for Burger King’s failure?
- What would you do to revive the firm?
- Do you think the acquisition is a good financial decision?
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