Posted by & filed under Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  It’s not yet clear what Burger King’s new owner, the Brazilian-backed private equity firm 3G Capital, has in mind for the troubled No. 2 fast-food chain. But a total strategic revamp is in order.

Source:  CNNMoney.com
 
Date: 09/03/2010

Link: http://money.cnn.com/2010/09/03/news/companies/burger_king_buyout.fortune/index.htm

Questions for discussion: 

  • Summarize the reasons given for Burger King’s failure?
  • What would you do to revive the firm?
  • Do you think the acquisition is a good financial decision?

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