New Gap logo ignites firestorm

Posted by & filed under Part 4: Marketing Management.

Description:  A new logo is a gamble. It can brighten up a company’s image — or enrage loyal customers.

Source: CNNMoney.com
 
Date: 10/08/2010

Link: http://money.cnn.com/2010/10/08/news/companies/gap_logo/index.htm

Questions for discussion:

  • Why do you suppose there was such negative response to the new logo?
  • What would you recommend that marketing management do now?

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