Windows Phone 7 ‘Really’ Ad Sends the Wrong Message

Posted by & filed under Part 4: Marketing Management.

Description:  This clever ad campaign obscures Microsoft’s core Windows Phone message: This isn’t Windows Mobile.

Source: PCMag.com
 
Date: 10/29/2010

Link: http://www.pcmag.com/article2/0,2817,2371747,00.asp 

Questions for discussion:

  • After watching the advertisement that is embedded in the article, do you agree with the criticism made?
  • Analyze the message sent to the audience watching the advertisement.
  • Who is the target audience?

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