Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Media companies are making big bets on tablet-friendly newspapers and magazines — even as they bleed cash chasing a still-tiny audience.

Date: 02/05/2011


Questions for discussion: 

  • Who is the target market for this app?
  • Estimate the size of the potential market in terms of subscribers and dollars of revenue.
  • How worried should the firm be of competition?
  • How do you get your news?
  • How much would you be willing to pay for access to a news service?

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