Description: Media companies are making big bets on tablet-friendly newspapers and magazines — even as they bleed cash chasing a still-tiny audience.
Source: CNNMoney.com
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Date: 02/05/2011
Link: http://money.cnn.com/2011/02/04/technology/ipad_magazines/index.htm
Questions for discussion:ÂÂ
- Who is the target market for this app?
- Estimate the size of the potential market in terms of subscribers and dollars of revenue.
- How worried should the firm be of competition?
- How do you get your news?
- How much would you be willing to pay for access to a news service?
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