Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Microsoft Corp (MSFT.O) has yet to persuade investors that a deal to put its Windows software on Nokia Corp (NOK1V.HE) phones is not just two losers hoping to combine into one winner.

Date: 02/11/2011


Questions for discussion: 

  • Do you think this strategic alliance will be successful?
  • What  favorable and unfavorable outcomes might result from this collaboration?

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