Not your granddad’s Airstream

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: TVs, showers, bedrooms are just a few of the new features added to the classic RV icon.

Source:  CNNMoney.com – video report

Date: 02/24/2011

Link:    http://money.cnn.com/video/luxury/2011/02/24/lux_airstream_review.cnnmoney/

Questions for discussion: 

  • Who was Airstream’s typical target customer in the 1950s and 60s?
  • What has changed the customer buying behavior?
  • Who is the typical customer today?
  • Do you think there is still a market for lower cost units?

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