Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Since its introduction as little more than a simple and inexpensive way to share videos on the Internet, YouTube has risen to the level of nearly universal name recognition. More important, however, is the increasing use of YouTube for much more than merely sharing videos but rather as a highly effective tool for online business and commerce. Perhaps nowhere is this more apparent than the world of advertising and yet many businesses remain either unaware of the opportunity or unprepared to take advantage.

Source: – Webinar

Date: 02/22/2011


Questions for discussion: 

  • Why is YouTube becoming more popular with advertisers and audiences? 
  • Summarize the key marketing recommendations for using YouTube to make successful advertisements? 

Leave a Reply