Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: American protests against the encroachment of government have been spurred by many causes — tea, of course, and guns, frequently. The latest catalyst: light bulbs.

Source:  NYTimes.com

Date: 03/11/2011

Link:  http://www.nytimes.com/2011/03/12/business/energy-environment/12bulb.html?ref=business

Questions for discussion: 

  • What do you think the issue really is in this report?
  • Do you think government should engineer consumer behavior?
  • Are there ways to solve this problem through market forces, such as pricing?

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