Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Walt Disney Co. (DIS) and its state-owned China partner will invest about $4.4 billion building a resort in Shanghai, the entertainment company’s second amusement park in the world’s most-populous nation.

Source: Bloomberg.com

Date: 04/08/2011

Link: http://www.bloomberg.com/news/2011-04-08/disney-breaks-ground-on-4-4-billion-shanghai-resort-in-china-market-drive.html

Questions for discussion:

  • Do you think Disney will do well with this venture?
  • What are the factors supporting the belief that this venture can be the start for bigger and better economic exchange with Asia, and China in particular?
  • What risks are associated with this venture?

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