Why Toyota partnered with Microsoft

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Toyota President Akio Toyoda says that the Microsoft partnership will help the consumer have a ‘dialogue’ with her car.

Source: CNNMoney.com – video report

Date: 04/07/2011

Link: http://money.cnn.com/video/news/2011/04/07/n_toyota_microsoft_toyoda.cnnmoney/

Questions for discussion:

  • How does this partnership between these two industries make sense?
  • Can you see other inter-industry partnerships taking place?
  • What are the social and ethical issues related to sharing information with corporate systems?

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