Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Although the world is dependent on personal computers, making them has not been a great business for most American companies for almost a decade.


Date: 08/19/2011


Questions for discussion:

  • Do you think the market for tablets will be greater than the market for PCs?
  • How important are the brand and the price to consumers, when it comes to selecting a tablet?

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