Description: Volkswagen AG’s Audi, the luxury brand trying to double its U.S. sales, has lowered the sticker price of its redesigned A6 midsize sedan to grab more market share.
Source: Businessweek.com
Date: 08/19/2011
Questions for discussion:
- Summarize how Audi is trying to use price to gain market share.
- Do you think this strategy will hurt the brand with the more expensive car-buyer?
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