Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Amazon has updated the classic design of its Website with something cleaner, lighter and more tablet-friendly, WSJ’s Stu Woo reports on digits.

Source: Marketwatch.com – video report

Date: 09/06/2011

Link:  http://www.marketwatch.com/video/asset/amazon-tries-on-new-web-design/54CA69F5-BCCA-4D99-915C-91A1438EB76F

Questions for discussion:

  • Do you think the new design is superior to the older version?
  • Should Amazon get out of the marketing of physical products and focus exclusively on digital content?
  • How would you expect competitors to react to this latest move by Amazon?

 

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