Description: To make Baken-ets pork rinds for No. 1 client Frito-Lay, the $13 billion-a-year snack arm of PepsiCo Inc., Rudolph Foods Inc. uses what it calls a secret two-step process at its flagship plant in Lima, Ohio — “the pork rind capital of the world,†Rudolph claims.
Source: Bloomberg.com
Date: 09/15/2011
Link:  http://www.bloomberg.com/news/2011-09-15/king-of-rinds-has-2-contenders-as-hispanic-surge-fattens-sales.html
Questions for discussion:
- What does this report have to say about the growth in popularity of this snack food?
- Describe the marketing effort employed.
- Could you conceive of this food as a “healthy alternative†to other snack foods?
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