Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Commentary: The world has changed for Netflix

Source: Marketwatch.com

Date: 09/20/2011

Link:   http://www.marketwatch.com/story/is-netflix-doomed-2011-09-19?siteid=nwtwk

Questions for discussion:

  • Summarize the problems facing Netflix today?
  • What strategic changes would you recommend to the firm?

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