Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Steve Jobs’ enthusiasm and sense of humor were on full display at the launch of some of Apple’s greatest hits.

Source:  CNNMoney.com – video report

Date: 10/06/2011

Link:   http://money.cnn.com/video/news/2011/10/06/n_jobs_in_his_words.cnnmoney/

Questions for discussion:

  • Describe the evolution of product development at Apple?
  • Apple started as a computer company. How would you define the company today?
  • What do you think it will become in 5 years time?

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