Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Lilliput Play Homes feature replicas of everything a full-size house does, including the kitchen sink.

Source: – video report

Date: 10/21/2011


Questions for discussion:

  • Explain the success of this firm?
  • Who are the target customers?
  • What are some other “concepts“ for production, besides playhouses, that this company might consider producing?

Leave a Reply