$25,000 for a child’s playhouse?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Lilliput Play Homes feature replicas of everything a full-size house does, including the kitchen sink.

Source:  CNNMoney.com – video report

Date: 10/21/2011

Link:   http://money.cnn.com/video/pf/2011/10/21/pf_lilliput_play_homes.cnnmoney/

Questions for discussion:

  • Explain the success of this firm?
  • Who are the target customers?
  • What are some other “concepts“ for production, besides playhouses, that this company might consider producing?

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