Description: People spend more on Halloween than any other holiday, aside from Christmas. Spending for kid and pet costumes, candy and decorations is expected to hit almost $7 billion this year.
Source: CNNMoney.com – video report
Date: 10/28/2011
Link:  http://money.cnn.com/video/news/2011/10/28/n_spooky_spending.cnnmoney/
Questions for discussion:
- Why do you suppose Halloween has endured as an annual marketing event?
- Are you surprised by the amount of money spent?
- List the different businesses that currently sell products and services related to Halloween.
- Suggest some new ideas that would allow these businesses or any others to exploit Halloween?
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