Description:Ã‚Â People spend more on Halloween than any other holiday, aside from Christmas. Spending for kid and pet costumes, candy and decorations is expected to hit almost $7 billion this year.
Source:Ã‚Â CNNMoney.com Ã¢â‚¬â€œ video report
Questions for discussion:
- Why do you suppose Halloween has endured as an annual marketing event?
- Are you surprised by the amount of money spent?
- List the different businesses that currently sell products and services related to Halloween.
- Suggest some new ideas that would allow these businesses or any others to exploit Halloween?