Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  People spend more on Halloween than any other holiday, aside from Christmas. Spending for kid and pet costumes, candy and decorations is expected to hit almost $7 billion this year.

Source:  CNNMoney.com – video report

Date: 10/28/2011

Link:   http://money.cnn.com/video/news/2011/10/28/n_spooky_spending.cnnmoney/

Questions for discussion:

  • Why do you suppose Halloween has endured as an annual marketing event?
  • Are you surprised by the amount of money spent?
  • List the different businesses that currently sell products and services related to Halloween.
  • Suggest some new ideas that would allow these businesses or any others to exploit Halloween?

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