Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Despite the noise, earlier-than-ever deals may steal the day’s thunder

Source:  Marketwatch.com

Date: 11/18/2011

Link:   http://www.marketwatch.com/story/counting-down-to-black-friday-2011-11-18

Questions for discussion:

  • What does “Black Friday” refer to?
  • What are the expected retailing strategies for this year?
  • How are consumers expected to behave?
  • Do you agree with the analysis?

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