Disney’s Big Ambitions for Swampy, an App Star

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  The cartoon alligator’s hit game on the Apple App Store may lead to books, toys, and a movie

Source: Businessweek.com

Date: 11/17/2011

Link:  http://www.businessweek.com/magazine/disneys-big-ambitions-for-swampy-an-app-star-11172011.html

Questions for discussion:

  • Summarize this new business model.
  • Do you think it can be successful? Explain why.
  • What are some other character concepts that could work for Disney?

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