Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  The cartoon alligator’s hit game on the Apple App Store may lead to books, toys, and a movie


Date: 11/17/2011


Questions for discussion:

  • Summarize this new business model.
  • Do you think it can be successful? Explain why.
  • What are some other character concepts that could work for Disney?

Leave a Reply