Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:     Hong Kong radio host Chu Fun doesn’t need a prescription for her multiple pairs of eyeglasses. She wears them without lenses as a fashion accessory. WSJ’s Alex Frangos reports.

Source: – video report

Date: 11/17/2011


Questions for discussion:

  • What does this report suggest about eyeglasses as a fashion accessory?
  • Is this a trend or a fad?
  • Who is the target market in this report?
  • How should manufacturers be expected to respond?

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