Brands Increase Recall with TV/Digital Mix, Google Says

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  New research from Google and Ipsos claims that recall improves when TV spots appear again in YouTube pre-rolls, making a stronger case for its pre-roll and in-stream ads

Source:  Clickz.com

Date: December 06, 2011

Link:  http://www.clickz.com/clickz/stats/2130484/brands-increase-recall-tv-digital-mix-google

Questions for discussion:

  • What does this research suggest to advertisers’ use of different media?
  • Does this research suggest anything positive for TV?

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