Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Think you’re spending a lot more for your French wines than you did in 1986? It all depends on which ones.


Date: 12/09/2011


Questions for discussion:

  • Describe the price movements over the years?
  • How have consumers reacted?
  • Explain the reasons for price changes.

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