Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:   Commentary Tesla Motors is helping destroy the notion that electric vehicles are green cars with unfortunate compromises.

Source:  CNET.com

Date: 02/10/2012

Link:  http://news.cnet.com/8301-11386_3-57374536-76/teslas-model-x-finally-an-electric-car-we-all-want/

Questions for discussion:

  • Do you think this vehicle is “what we all want”?
  • How should the industry market the concept?

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