Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Companies have long emphasized the role of content for providing customers and prospects with useful information and meaningful insight, and the rise of digital distribution and production channels over past years has certainly propelled content marketing to new heights and investments.

Source:  eMarketer.com

Date: 04/23/2012

Link: http://www.emarketer.com/Article.aspx?R=1008991&ecid=a6506033675d47f881651943c21c5ed4

Questions for discussion:

  • Why do you think video content has risen so much in popularity?
  • Why do you suppose written content is in decline?
  • How might the international distribution of online communication be influencing this phenomenon?

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