Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:    China has been investing heavily in European debt and opening its markets to retailers in order to diversify its risk.

Source: – video report

Date: May 24, 2012


Questions for Discussions:

  • Why is Hugo Boss opening more stores in China?
  • Does this strategy make good sense to you?
  • What does this say about management’s view of Chinese consumers and the Chinese economy?
  • Why is China’s purchase of Euro-debt important to this story?


Leave a Reply

Your email address will not be published.