Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:    China has been investing heavily in European debt and opening its markets to retailers in order to diversify its risk.

Source: CNNMoney.com – video report

Date: May 24, 2012

Link: http://money.cnn.com/video/news/2012/05/24/n-china-europe-worries.cnnmoney/

Questions for Discussions:

  • Why is Hugo Boss opening more stores in China?
  • Does this strategy make good sense to you?
  • What does this say about management’s view of Chinese consumers and the Chinese economy?
  • Why is China’s purchase of Euro-debt important to this story?

 

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