Behind the World’s Most Comfortable Thong

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:   Hanky Panky CEO Lida Orzek talks with Bloomberg’s Stephanie Ruhle about the prospects for the company of which 90 percent of the customers are based in the U.S. (Source: Bloomberg)

Source: Bloomberg.com – video report

Date: June 06, 2012

Link: http://bloom.bg/L3aXso

Questions for Discussion:

  • Explain how has this American apparel manufacturer been able to maintain domestic production?
  • What does this say about management at the firm and at competitors?
  • How does the role of store buyers affect this business?

 

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