Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  A local trade group in England has held a competition to create a new national anthem to cheddar, which was invented in the village of Cheddar 900 years ago. Contestants made music videos set to three patriotic British anthems — with some earnest, and some hilarious results. WSJ’s Gautam Naik reports.

Source: Marketwatch.com – video report

Date: July 06, 2012

Link: http://live.wsj.com/video/a-cheesy-anthem-to-british-cheddar/6635DCE1-BDF6-44A9-BB34-4E42FECBD85A.html 

Questions for Discussion:

  • Explain the success of this “cheesy” promotional campaign?
  • Do you think it could be repeated in the US marketplace?

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