Description: A local trade group in England has held a competition to create a new national anthem to cheddar, which was invented in the village of Cheddar 900 years ago. Contestants made music videos set to three patriotic British anthems — with some earnest, and some hilarious results. WSJ’s Gautam Naik reports.
Source: Marketwatch.com – video report
Date: July 06, 2012
Questions for Discussion:
- Explain the success of this “cheesy†promotional campaign?
- Do you think it could be repeated in the US marketplace?
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