Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Nordstrom and Target are about to open stores in Canada, J. Crew and Tory Burch just did so, and Ann Taylor and Kate Spade are scouting locations.

Source: NYTimes.com

Date: Sep 14, 2012

Link:  http://www.nytimes.com/2012/09/15/business/american-retailers-expanding-to-canada.html?ref=business

Questions for Discussions:

  • Summarize the challenges facing American retailers entering the Canadian retail market.
  • What are the factors that facilitate entry by these firms?
  • What would motivate management to make this move?
  • How well would you expect these retailers to do?

Leave a Reply

Your email address will not be published.