Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Estimates are that nearly one out of two tomatoes eaten in the United States comes from Mexico — a statistic  Florida growers would like to change, even at the risk of a trade war.


Date: Sep 27, 2012


Questions for Discussions:

  • Summarize the issues related to this situation.
  • What are the reasons for the problem?
  • Who are the winners and losers at the moment?
  • Why would the US government favor lower priced tomato imports?
  • How do you think this conflict will be resolved?

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