Description:Ã‚Â Wendy’s pigtails are getting a tweak. For the first time since 1983, the Dublin, Ohio-based fast food company is updating its logo in a move intended to signal its ongoing transformation into a higher-end hamburger chain.
Source: Associated Press.com
Date: Oct 10, 2012
Questions for Discussions:
- Do you think these changes will result in the repositioning of theÃ‚Â WendyÃ¢â‚¬â„¢s brand as a more upscale chain in consumers; minds?
- What else could management do in order to improve chances for success?