Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Wendy’s pigtails are getting a tweak. For the first time since 1983, the Dublin, Ohio-based fast food company is updating its logo in a move intended to signal its ongoing transformation into a higher-end hamburger chain.

Source: Associated

Date: Oct 10, 2012


Questions for Discussions:

  • Do you think these changes will result in the repositioning of the Wendy’s brand as a more upscale chain in consumers; minds?
  • What else could management do in order to improve chances for success?

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