Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: California holiday shoppers can spend $12 to $500 for caviar from a vending machine in a shopping mall.

Source: CNNMoney.com – video report

Date: Nov 29, 2012

Link: http://money.cnn.com/video/news/2012/11/29/n-caviar-vending-machine.cnnmoney/

Questions for Discussions:

  • Who is the target customer for this machine?
  • Explain the reasons for the success of selling caviar through this channel?
  • How influential is the holiday shopping season on the success of this approach?
  • What other products would sell as well?

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