Description: California holiday shoppers can spend $12 to $500 for caviar from a vending machine in a shopping mall.
Source: CNNMoney.com â€“ video report
Date: Nov 29, 2012
Questions for Discussions:
- Who is the target customer for this machine?
- Explain the reasons for the success of selling caviar through this channel?
- How influential is the holiday shopping season on the success of this approach?
- What other productsÂ would sell as well?