Description:Â The convergence of TV and social networking is well underway in Canada, as consumers share comments and post clips on social sites, becoming mini-ambassadors for their favorite shows. Nearly three out of 10 internet users in the country considered themselves a â€œsocial TV viewer,â€ according to a Q2 survey from Solutions Research Group.
Date: Dec 07, 2012
Questions for Discussions:
- Explain the social networking potential for marketers of television shows.
- How can this developing trend be managed to increase brand and tv show awareness?
- Why do you think viewers contribute to social networking sites?
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