Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  The convergence of TV and social networking is well underway in Canada, as consumers share comments and post clips on social sites, becoming mini-ambassadors for their favorite shows. Nearly three out of 10 internet users in the country considered themselves a “social TV viewer,” according to a Q2 survey from Solutions Research Group.

Source: eMarketer.com

Date: Dec 07, 2012

Link: http://www.emarketer.com/Article.aspx?R=1009529&ecid=a6506033675d47f881651943c21c5ed4#zzfLAMZRxD7SWE1s.99

Questions for Discussions:

  • Explain the social networking potential for marketers of television shows.
  • How can this developing trend be managed to increase brand and tv show awareness?
  • Why do you think viewers contribute to social networking sites?

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