Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: When things go wrong in Europe, American companies feel the pain. Here’s how it affects Paul Reed Smith guitars.

Source: CNNMoney.com – video report

Date: Jan 11, 2013

Link: http://money.cnn.com/video/smallbusiness/2013/01/11/sbiz-europe-economy-american-guitars.cnnmoney/

Questions for Discussions:

  • Summarize how Europe’s economy is affecting the operations of this company.
  • How can management mitigate some of the problems highlighted in the report?

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