Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: From legal fees to paying back bonuses for his victories, Lance Armstrong may have significant bills to pay if he admits to doping.

Source: CNNMoney.com – video report

Date: Jan 15, 2013

Link: http://money.cnn.com/video/news/2013/01/15/n-lance-armstrong-doping-drugs-sponsorships.cnnmoney/

Questions for Discussions:

  • What are the financial implications pending for Lance Armstrong?
  • How will this story play out in the world of sport, from an ethical and social responsibility point of view?
  • How do you think this story will affect his fundraising ability?

Leave a Reply