Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: From legal fees to paying back bonuses for his victories, Lance Armstrong may have significant bills to pay if he admits to doping.

Source: – video report

Date: Jan 15, 2013


Questions for Discussions:

  • What are the financial implications pending for Lance Armstrong?
  • How will this story play out in the world of sport, from an ethical and social responsibility point of view?
  • How do you think this story will affect his fundraising ability?

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