Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:   Honda’s new Odyssey mini-van has a vacuum cleaner built right into vehicle.

Source:  CNNMoney.com – video report

Date: Mar 28, 2013

Link: http://money.cnn.com/video/pf/2013/03/28/pf-wheels-honda-odyssey-vacuum.cnnmoney/

Questions for Discussions:

  • Do you think this idea will make a big difference to a consumer choosing to buy a minivan?
  • Why do you think the idea is getting so much publicity?

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