Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: It’s been a terrible year for Facebook’s stock. But a Wall Street analyst upgraded shares Thursday and suggested video ads may be coming this summer.

Source: CNNMoney.com – video report

Date: May 30, 2013

Link: http://money.cnn.com/video/investing/2013/05/30/investing-the-buzz-facebook.cnnmoney/

Questions for Discussions:

  • Do you think Facebook users can be persuaded to engage with online advertising?
  • Why is this a greater challenge for management at Facebook than at Google?
  • Do you think the stock value should reflect the potential earnings from online advertising?
  • What other sources of revenue could Facebook management pursue?

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