Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:   “Why is everything moving to freemium?” the gamer crowd cries, myself included, much of the time.

Source: Forbes.com

Date: Sep 01, 2013

Link: http://www.forbes.com/sites/insertcoin/2013/09/01/plants-vs-zombies-2-at-nearly-25-million-downloads-in-under-two-weeks/

Questions for Discussions:

  • What is “freemium”? Describe how the company intends to make money using this business model?
  • What are the pros and cons of using this model?
  • Do you think the strategy can succeed in this industry?
  • Could it succeed in another industry?

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