Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: The NFL is gaining fans in Europe thanks to EA’s Madden game which helps new fans learn the rules of football.

Source: CNNMoney.com – video report

Date: Sep 05, 2013

Link: http://money.cnn.com/video/news/2013/09/05/n-uk-football-video-game-boulden.cnnmoney/index.html

Questions for Discussions:

  • Explain how the video games have influenced the growth in awareness of these sports in new foreign markets?
  • How else should these sports promote themselves in new foreign markets?

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