Description: The NFL is gaining fans in Europe thanks to EA’s Madden game which helps new fans learn the rules of football.

Source: CNNMoney.com – video report

Date: Sep 05, 2013

Link: http://money.cnn.com/video/news/2013/09/05/n-uk-football-video-game-boulden.cnnmoney/index.html

Questions for Discussions:

• Explain how the video games have influenced the growth in awareness of these sports in new foreign markets?
• How else should these sports promote themselves in new foreign markets?