Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Portability and efficiency make smartphones a staple for mothers on-the-go

Source: eMarketer.com

Date: Oct 10, 2013

Link: http://www.emarketer.com/Article/Smartphones-Go-Everywhere-Do-Anything-Devices-Mothers/1010283#ODmkXUBjKVyp3ZIj.99

Questions for Discussions:

  • Why do you suppose mothers have increased their use of smartphones so dramatically?
  • How do mothers use smartphones?
  • What opportunities might there be for app developers and advertisers?

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