Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Stan Lee, the comic book legend who co-created such enduring superheroes as Spider-Man and the X-Men, shared plans this week for his latest creation: an Indian superhero named Chakra.

Source: Businessweek.com

Date: Oct 16, 2013

Link: http://www.businessweek.com/articles/2013-10-18/stan-lees-new-superhero-fights-for-truth-justice-and-the-indian-way#r=hp-ls

Questions for Discussions:

  • Explain the strategic thinking of developing an Indian superhero?
  • Do you believe the target market can be found outside India?
  • How do you think the character Chakra will be received by non- Indian superhero fans?

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