Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: What kind of advertising do you want? It’s a serious question. It’s a question that most consumers don’t ask themselves, but they should.

Source: Twist.com

Date: Oct 25, 2013

Link: http://www.twistimage.com/blog/archives/the-price-of-personalization/

Questions for Discussions:

  • What is the difference between privacy and personalization?
  • How should managers deal will this debate?

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