Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The Canadian phonemaker has seen three management regimes in as many years. Is this the one that will save the company from obsolescence?


Date: Nov 25, 2013


Questions for discussion:

  • How important is a new management team for the firm at this time?
  • How do think the introduction of yet another new senior management team might affect the psychology of the remaining employees?
  • What advice would you give John Chen to turn the firm turn around?

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