Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: BLOG: Facebook (FB-Q 47.01 0.52 1.12%) may have a problem with teenagers. During its third quarter earnings call, CFO David Ebersman admitted Facebook saw a decrease in daily users in its latest quarter, specifically among younger teens. Since then Chief Operating Officer Sheryl Sandberg has been in damage control mode – saying the reaction to Ebersman’s comment has been “blown out of proportion.”

Source: BNN.ca – video report

Date: Nov 29, 2013

Link: http://www.bnn.ca/News/2013/11/29/Facebooks-pain-may-be-Instagrams-gain.aspx

Questions for Discussions:

  • What problems should Facebook management be concerned with, according to this report?
  • How can Facebook managers respond to this development?

Leave a Reply

Your email address will not be published.